Welcome to Age Concern in the Yorkshire & Humber region
In April 2010, Age Concern England and Help the Aged merged and a new charity, Age UK, was established. Over the past year, the local Age Concern Organisations and Groups in the Yorkshire & Humber area have gradually signed up to become 'Brand Partners' of Age UK, and changing the name of their Organisations to reflect this.
Age UK Organisations in the Yorkshire & Humber region are very diverse, ranging from large Organisations working across the whole region (ACSS) as well as whole Counties (eg. Age UK North Yorkshire), to many providing activities and services, and some very small Groups which meet once a week to run a lunch club, and rely entirely on volunteers (eg. Age Concern Hellifield/Age Concern Cleethorpes).
Age UK's will adopt the Age UK Mission Values and Aims, outlined below:
Our values describe what makes our people 'Age UK people'. They are the qualities and ethos that we expect our staff to embrace at all times, both in interactions with other staff, but also with external audiences - they represent, therefore, both our internal and public face.
Our values are:
- We are respectful
We treat others as they would want to be treated.
- We are inclusive
We work together, we involve and we consult.
- We are positive
We welcome challenges and celebrate achievements.
- We are realistic
We are open and truthful, whilst remaining ambitious.
- We are solutions-focusedWe ensure that what we do makes a real difference.
- We are expert
We strive to be the best at what we do.
- We are empowering
We support others to achieve their goals.
A world in which older people flourish.
To improve the lives of older people.
A charity and a social enterprise driven by the needs and aspirations of people in later life.
We have been developing and refining the strategy for Age UK since April 2009, and this is still in development.
Positioning: working together to improve the quality of later life
Promise: making later life better and to improve outcomes
Attitude: we don't believe in age we believe in people
Personality: trusted, supportive, engaging, intergenerational, caring, bold, energetic, empowering, mobilising
Reasons to believe: history and heritage of merged charities; breadth, reach and influence - international/national/local; research, knowledge and insight
Outcomes: our collective ability to change the world into a better place to live in later life
Focus: for those in need
A world in which older people flourish is a world in which older people will:
- be equal citizens with equal rights
- have enough money for a secure and decent life, and have access as consumers to the products and services they need at a price they can afford
- have access to the healthcare and social care they need
- have the opportunity to live healthier longer lives and to enjoy a sense of well-being
- live in homes and neighbourhoods that are safe and comfortable and which enable them to lead fulfilling lives
- have opportunities to participate and contribute as volunteers, active citizens, good neighbours, family members, and workers
- enjoy the benefits of longer life, wherever they are in the world
To improve the lives of older people we will:
- deliver excellent services to enhance the lives of older people
- influence others to create transformational change to improve the lives of older people today and tomorrow
- find, develop, and endorse the best offers, deals and services for later life
- create local gateways to the information, advice, products and services that Age UK and its partners provide
- build a compelling brand to tell our story and to help us engage older people and our partners in working with us in common cause
- help and encourage local groups and organisations to build and sustain local communities in which older people can flourish
- join forces with others in powerful partnerships to improve the lives of older people around the world.
To realise our vision, mission and aims we will -
- have efficient, enabling and effective systems
- have a highly motivated, high-performing and adaptable workforce
- generate resources to help fund our good work
- develop compelling fundraising to engage the public in our domestic and international work
- focus on our priorities
- work as one Group, directing our capabilities to the shared outcomes we want to achieve.
- develop mutual partnerships: delivering the best for older people